The Boom of Travel—and Its Blind Spot

After the pandemic, travel isn’t just about escape anymore—it’s about healing. Across Asia, people are flocking to remote resorts, spa retreats, and workcation havens, seeking rest and recovery from burnout. But what many travelers don’t realize is this:

Your rest shouldn’t come at the cost of someone else’s resources.
— Greta Thunberg

The Hidden Costs of Comfort

Let’s break this down:

• Water Stress: Luxurious resorts often import vast amounts of water to keep pools full and gardens green. The result? Local wells dry up.

• Herbal Exploitation: Wellness centers in Kerala frequently use rare herbs—some of them endangered—without sustainable sourcing.

• Carbon Overload: Luxury travel emissions in Asia have doubled in just five years.

Meanwhile, a 2024 Yale study reports a troubling gap: while mass tourism in Asia is growing at 17% per year, sustainable tourism lags behind at just 3%.

A New Way Forward: Social Change Travel

What if your journey could help heal the planet, too?

The Social Change Travelers initiative by BTH Group bridges personal recovery and collective impact. Yes, you’ll unplug and reset—but you’ll also build, teach, and uplift.

✅ You Could Be:

• Constructing eco-toilets in tribal schools

• Designing digital literacy kits for rural women

• Farming with regenerative agriculture techniques

This is more than tourism—it’s transformation. For you, and the communities you touch.

When Healing Becomes Circular

Your mental health improves.
Your carbon footprint reduces.
Your visit leaves a legacy, not a burden.

🌍 The Movement Is Growing

• 72% of Gen Z prefer impact travel over conventional tourism

• BTH’s pilot program attracted 200+ applicants in just 2 months

As Jay Shetty said:

“Travel isn’t escape anymore—it’s evolution.”

Ready to Travel with Purpose?

Become part of the 2026 Social Change Travelers cohort.

🌱 Travel | Learn | Build
🔗 www.bthgroup.in/social-change-travelers

“How Traveling to Save Yourself Can Help Save the Planet”